ABOUT THE ROLE

We have an exciting opportunity for an experienced and talented Art Director to join our Marketing team on a 12 month parental leave cover contract, commencing in June.

The Art Director is primarily responsible for driving and executing the artistic vision and aesthetic direction of Viktoria & Woods visual communications across the business. Through extensive collaboration, this role is focussed on effectively translating the Viktoria & Woods brand into compelling, engaging and commercially successful visual campaigns that maintain and elevate the brand's image in the competitive fashion landscape.  

Reporting to the Founder & Creative Director, you will:

• Design and develop the creative conceptualisation process in close consultation with the Founder & Creative Director and Design Director.
• Develop the conceptual creative direction and visual messages for all new collections, ensuring the unique Viktoria & Woods brand experience. Develop a brief in collaboration with the Founder & Creative Director, and Design Director.
• Collaborate and consult with key stakeholders including the Brand & Content Manager, Digital Marketing & eCommerce Manager, and broader Marketing team to design and develop creative and visual concepts, and briefs (including mood boards, copy, colours, images, graphics etc.) that will span across print, digital, social media, and retail environments.
• Create the Visual Merchandising (VM) style guidelines as an extension of brand guidelines to create the VM story for in-stores for the season.
• Develop and monitor the ‘Viktoria & Woods Brand Guidelines’ - i.e. the brand direction, visual and styling guidelines, and suitable images to champion a unified brand understanding.
• Manage the design brief process from end-to-end for all design brief requests.
• Develop and manage the creative direction and execution for all photo shoots.
• Manage and maintain an ‘image library’
• Provide creative strategy for key projects that arise across the year.
• Manage relationships with external design agencies (retouching work and graphic design).
• Lead, coach and develop direct reports, including Senior Brand Designer, Graphic Design & Creative Assistant and VM Coordinator.