Viktoria & Woods is an Australian brand known for creating modern, timeless and effortless designs that transcend seasons and generations.
Established in 2004, we are committed to responsible sourcing, and using high quality fabrics and workmanship across every design. We very proudly work with local makers and suppliers to create the majority of our garments in Australia. Responsible and conscious business principles continue to guide our brand values and decision making.
Job Description
We are looking to recruit a CRM Specialist (Content & Automations) to join a dynamic, fun and supportive Digital Marketing team, based in Hawthorn, Melbourne.
As the brand continues to expand in Australia & internationally, we are excited to be recruiting for a CRM Marketing Specialist to help build our customer engagement & retention strategy and increase our customer lifetime value
Reporting to the eCommerce & Digital Marketing Manager, your responsibilities will include –
Develop, and execute email marketing strategy, informed by seasonal collections and business trade, to drive customer engagement and revenue. Ensure alignment with product deliveries and any retail/VM strategies.
Managing a weekly CRM content calendar plan based on seasonal collections.
Creating and deploying campaign emails in Emarsys CRM platform.
Develop data-led CRM lifecycle automation flows to engage and retain customers, driving conversion, win back and LTV.
Develop content copy, aligned with brand tone of voice, for email marketing & lifecycle automations to support seasonal storytelling.
Create dynamic customer segments for personalised email marketing campaigns and customer journey automations to increase customer engagement and retention.
Interpret and analyse data to inform the email marketing and CRM lifecycle strategy to drive customer engagement and maximise sales
Generate comprehensive reports on email marketing & lifecycle CRM performance metrics, using data-driven insights to refine strategies and enhance customer experiences.
Keeps up to date with platforms, tools, loyalty marketing trends locally and internationally.
Ensure CRM complies with all appropriate legislation and community expectations pertaining to privacy and data handling. Ensure customer data is clean across platforms and adheres to strict privacy policies and terms of use guidelines.
Supporting eCommerce team with SEO content for website
Work closely with all marketing, merchandising, eCommerce and retail and digital agencies to align CRM strategies with broader business objectives.
Desired Skills and Experience
You will bring:
3+ years experience in email marketing, CRM management, and or Lifecycle automations.
Excellent content creation & copywriting skills
An ability to interpret data. Have a commercial mindset with the ability to work collaboratively in a cross-functional team.
Degree qualified in marketing, communications or similar
Your technical knowledge will include:
Experience with Emarsys or similar CRM platforms
Proven experience building CRM automation flows or CRM lifecycle programs
Copywriting skills
GA4 knowledge
Understanding of SEO principles
We will offer you:
A competitive salary.
Generous benefits including an annual clothing allowance, significant discounts on Viktoria & Woods products, WFH on Friday and birthday leave.
Support from a collaborative and growing team.
If you love connecting and engaging with customers, thrive in a fast-paced environment and are truly passionate about joining a modern Australian fashion brand, this is the role for you. Don't miss out on this opportunity to join our authentic and inspired Viktoria & Woods team.
Please note due to the high volume of applications we receive, only successful candidates will be contacted.
